AI-powered personalization is becoming a crucial technology for contemporary enterprises and has the capability to change how companies engage with their clients and conduct business. Artificial intelligence uses advanced analytics and machine learning models to generate individualized experiences that cater to each person’s particular preferences and requirements.
AI can be applied to all aspects of a business and across industries, not just customer-facing departments. AI-powered personalization platforms have a wide range of applications and can greatly assist various organizational divisions. Organizations and industries can change their business processes beyond the ordinary and improve customer satisfaction and operational standards with AI-powered personalization.
10 Best Examples of Using Personalization Solutions
Businesses across industries, irrespective of their goals, whether it is to raise average order value, improve customer satisfaction ratings, or provide outstanding omnichannel experiences, AI personalization solutions can help them achieve their goals. Here are 10 examples that can inspire businesses to efficiently use AI-powered personalization:
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Improving Paid Campaign Relevance
If a business runs a campaign for its new product launch, the normal setup will lead to a generic landing page. However, with personalization platforms, businesses can create a dynamic page that analyzes the visitor’s behavior and offers a relevant product variant, for example, the color that is appealing to the visitor.
Depending on the source of the traffic, the website is updated in real time. These visitors are given a look and feel that increases their likelihood of converting.
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A Different Website for Recurring Users
A repeat visitor is more likely to become a paying customer because they are familiar with a business’s offer. Organizations can offer them a personalized landing page that is different from one for first-time visitors. For instance, they can be provided with the information that they require before they ask for it. Alternatively, CTAs can be made different with personalization solutions; for example, they will see “purchase product” rather than “learn more”.
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Offering a Distinctive Experience at Physical Stores
It can be difficult to provide individualized customer service if businesses provide both online and in-person purchasing. However, with an AI-powered personalization platform, companies can keep track of a customer’s journey and provide them with a unique experience, irrespective of the touchpoint they use.
For example, if a customer visits the physical store and later visits the website, companies can suggest products that caught their interest in the store. They can also be provided with additional offers if they choose to pick up the item directly. In this manner, companies can let them select the option that best suits their purchasing preferences.
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Customized CTAs
Calls to action are essential for boosting conversion rates. Its efficiency can be improved with personalization solutions, which can modify CTAs automatically according to the customer’s position in the buying journey.
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Customization based on Website Usage Time
Personalization platforms allow tracking the amount of time visitors spend on a website and providing them with individualized content based on that information. For example, if visitors of a streaming platform complete a video, the website can suggest to them similar videos.
Additionally, companies can offer them precisely what they need by analyzing their past browsing behavior, if they skip the current content immediately.
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Personalization for Existing Customers
Businesses can intensify their customization efforts for an existing consumer, as they already have a lot of information about the customer. Companies can provide upsell and cross-sell recommendations to existing customers based on their purchase history, or keep them engaged through follow-up emails.
For example, users may have already provided brands with their preferred sizes or colors for apparel. They can be provided with only relevant options on their next visit using AI-powered personalization tools. This can encourage repeat purchases and improve AOV.
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Email Marketing Customization
Custom Email marketing is one of the most effective marketing channels available today. With personalization solutions, companies can generate highly customized emails using the available data.
As an illustration, if a customer is repeatedly checking on a brand but hasn’t taken any action, they can be provided with a limited-time deal on the brand. This can encourage them to move further in the purchasing process.
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Personalized Member Portal
Personalized experiences for membership portals are a useful tool for associations. Depending on the preferences of each member, companies can customize interactions and content. Members will get more involved and feel more a part of the group as a result.
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Customized Website Content
Companies can now discover what their customers enjoy on their website and social media using a personalization platform. Based on these insights, companies can simplify their digital experience and apply personalization tactics for the challenging parts.
For example, if a customer visits a video streaming platform, moves to categories, searches for a movie, and then clicks on the movie. By analyzing their subsequent visit, the platform can personalize the website content to bypass the previous steps and go directly to a recently released movie through a pop-up.
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Geotargeted Offers
One strategy to improve the overall customer experience is to target consumers according to their location. Companies can add or remove specific elements of their offers and make personalized content based on the customer’s location.
For instance, if an international store sells medical supplies to a customer in Austria, AI-powered personalization offers them medicines that are popular with the Austrian audience. Another example is to offer services or content in local languages. This can help to increase engagement and sales.
Bottom Line
Personalization is more than just utilizing customer data; it is about how successfully businesses use this information to establish a personal connection with their clients. Companies can improve engagement, increase conversions, and build enduring customer loyalty by understanding their business, target audience, and the applications of personalization solutions.
However, the best practices and examples of today can soon become out of date as technology develops and client expectations change. Organizations must proactively improve their efforts since AI, automation, and data analytics will speed up the evolution of personalization. Businesses must continue to adopt the newest technology and adjust to shifting consumer habits in order to stay ahead of the competition and guarantee long-term success.
