Re-designing a website is an eventful and fearful one for most organisations. As a rule, the old website becomes completely demolished and a new one is introduced about every three years. Months later, after hysterically comparing designs, writing, and trying out the smallest details on prototypes, the teams release the site, and repeat the operation again a few years later.
This procedure doesn’t need to be costly and ineffective. Since the success of your web design in Melbourne depends on so many factors, it’s crucial to think about how to build a new website as much as what it will include. For this reason, we’ve come up with some innovative methods to approach and expedite the process.
To help you better understand these ideas, we’ll take the example of redecorating your living room in this piece.
Important factors to take into account when revamping your website are covered in this essay. We also discuss when other options might be more suitable for your schedule and budget.
What’s Wrong with Your Current Website?
It is essential to find out why your current website isn’t functioning before beginning any redesigns. Understanding this can assist in figuring out the following:
- How much effort could it take to accomplish your objectives
- The best course of action
In light of this, the following seven issues are frequently raised by prospective customers regarding their current websites:
1. The site’s appearance bothers us.
Since a website’s design creates the first impression, it should come as no surprise that businesses are eager to maintain an eye-catching web design in Melbourne. We are frequently contacted regarding a makeover when a website’s visual appeal seems obsolete or no longer aligns with the company’s branding.
2. The site’s functionality is poor.
Businesses frequently use the chance to rebuild their websites to add new or updated functionality. New features are sometimes unique to a page or segment, and other times, they affect the entire website (for example, allowing purchases on a site that was formerly a brochure).
3. Not enough leads are coming from our website.
If an organisation’s present website isn’t producing enough leads or sales, it’s normal to want a new one. This is based on the idea that creating a new website can yield greater results than repairing an existing one. In practice, though, this isn’t always the case.
4. Users of our site are unable to locate the necessary content.
It’s not unusual for a company to want to start over because large sites can become difficult for managers and users to navigate. Redesigning a website provides an excellent chance to do a content audit and reconsider information architecture, which aids in organising and simplifying current content.
5. The integrations and CMS are out of date.
It may be time for a new web design in Melbourne when the technology on an existing one begins to interfere with its functionality. A site’s basis is made up of code, third-party integrations, and a content management system. The website won’t function properly if they aren’t.
6. The website isn’t assisting us in reaching our objectives.
The marketing objectives of a company change with time. It’s time to think about changing your website if it can’t stay up. Your website must meet your marketing objectives. If not, it will never be a valuable tool for your company or group.
7. It is challenging to update the website.
A website’s forgotten users are frequently its web administrators. The success of a web design in Melbourne, however, depends on its capacity to update material with ease. Enhancing this user experience increases a website’s effectiveness and efficiency.
3 Ways to Build Websites
You can choose which production procedure to employ after you know if you are going to proceed with a redesign or a refresh. The objective is to create a website that performs better than your current one and then make adjustments based on user input. In order to incorporate every stage of the sales funnel into the first launch, it’s also critical to comprehend the purchasing process of your customers.
This guarantees that your new website will be able to produce leads and sales right away. At Mightybytes, we develop or update websites using three distinct procedures. To assist us optimise our sites for our customers and their users, we mix strategy with test-driven outcomes, regardless of the process we employ:
1. Fruit That Hangs Low
Sometimes, a company only needs to replace the faulty parts of a website, leaving the rest of it intact. The main goal of this strategy is to fix a website’s malfunctioning components. These are usually fixes for functionality, but they may also involve relocating pages that are already on the site, modifying the messaging, conducting a content audit, or deleting administrators who are no longer required to have access to the site. With minimal effort and time, these fast tweaks can restore the site to its former splendour.
2. Quick Launch
Quickly launching the initial web design in Melbourne, then optimising the conversion rate, and making subsequent improvements based on post-launch data analysis—that is, what consumers find appealing—are the objectives of this approach. In order to accomplish this, the original website is only launched with content that is “mission critical” to its user conversion rate. Conversion rate testing starts after launch, and any necessary auxiliary features and content are added. Consider this analogous to a phone app: after its original release, it receives frequent feature upgrades that enhance its security and usability.
The advantage of this strategy is that you can rapidly get something up and running, allowing you to examine user data to ascertain how users are interacting with the website and what actions would be worthwhile to do next.
3. Traditional Redesign
In some instances, a complete website is necessary at launch. This usually happens when all the moving parts must cooperate in order to accomplish the site’s objectives. An excellent illustration of this is an online store, where a purchase requires the presence of the entire product catalogue, shopping cart, and payment method.
The advantage of this strategy is that you can have everything up and running at once, even though it takes longer to launch than the other methods.
Redesigning Your Website? Final Thoughts
A new web design in Melbourne can significantly impact the commercial objectives of an organisation. However, without completely redesigning the product, a redesigned website might assist you in swiftly resolving issues that stand in your way.
Your chances of long-term success will rise if you plan the strategy to use at the start of the project. In any case, it’s critical to collaborate with an agency partner who can help you navigate the process, whatever it may be.
With Make My Website by your side, you don’t have to stress a bit about your website redesigning. Our team has years of experience, helping you get a tailored web design that your business needs to reach heights. Contact us soon!
